Google's ranking signals have been leaked. At least, this claim is being made on Twitter. On Twitter, Mike King and Rand Fishkin have claimed in different blog posts that a secret anonymous source has shared a leaked Google document with them which contains the details of Google's ranking signals.
The Unbelievable Number of Signals
This document contains 14,000 Yes, not 200, not 1400 but 14,000 details of ranking signals which also contains a lot of new ranking signals. Are these really ranking signals? And if they are, then instead of remembering these 14,000 ranking signals we should start preparing for ISYS? What is this drama? We will discuss this in today's video. Hello everyone, I am Amit Tiwari from tiwari.net and in today's video, we are talking about Google's leaked 14,000 ranking signals.
Clearing the Confusion: AISG and AIO
There is a lot of confusion, right? AISG, AIO, let's see what this new thing is. 100 people will be talking about different things so let's understand this in detail so that you can decide for yourself what you want to do and what you don't want to do. So, first of all, what is this data? Google has an API, Content Warehouse API.
Understanding the Content Warehouse API
This is a system that stores, organizes, and searches This API has a support document which is present with every API. This was accidentally published and it has a list of many words and modules which can be used to rank websites. You have to remember this point all the time because this is not a direct search algorithm leak.
Is It a Direct Leak?
This is a support document of a support system. This can be related to Google search or maybe not. This is just about Google's internal use documents.
Who Leaked the Document?
We don't know anything. There is a 50-50 chance. The second question is who leaked this? An SEO named Irfan Azimi accidentally saw this published document and then he shared this data with Rand Fishkin who had created the Moz company and Mike King, an SEO, who read and analyzed this document and wrote a blog post in his opinion.
The Story Behind the Leak
So, this leak is not of any angry Google employee but a story of documents accidentally found by an SEO. The third question is has Google lied about ranking signals? Has Google employees incited people and sent them in the wrong direction? Well, the story gets a little twisted here. Now, before I say anything further, it is important to tell you that the leaked document is owned by Google by its language, structure, and details.
Authenticity of the Leaked Document
There is no doubt that this is not a Google document. And Rand Fishkin and Mike King spent their time writing a blog post and told other people about it. They did a very good job.
Relevance to Daily SEO Practices
But now, how much is this related to the daily work life of SEOs or whether it will work in the ranking or not, we cannot trust blindly. If Google employees are lying, then how much can someone else understand this? It is important to have faith in this. Rand Fishkin had created a company named Moz and Moz had invented a metric called Domain Authority which is still used by SEOs today.
The Reality of 14,000 Ranking Signals
If 14,000 ranking signals are being used then you won't be able to find all of them. This means that all these ranking signals are being used in very different niches, in very different industries, in very different phases, even if these are ranking signals. Now, it is not that in this whole article only CTR and site authority have been discussed.
New Insights from the Leak
There are many unique things in this article. There is also new information. For example, anchor mismatch or the nav demotion has been discussed.
Demotion in Search Results
How exact match domains are pushed down in search results. Demotion of product review. How a website can be demoted Or location-based demotion has been discussed.
Importance and Source of Links
Apart from this, the importance of links has been discussed. And the source of the link has also been discussed. How to check the spam score of any link.
Details on Link Spam
Many details have been given about this. For example, spam has been done in anchor. Or the source of the link is spammy.
Technical Details in the Document
Many things have been said about this. The frequency of visiting the crawler has also been mentioned in this document. How many times has a page been changed? When was a domain registered? Or how big should the title of a page be? How small should it be? Or how to measure it with a search query? All these unique information that Google has not provided to us by itself is in this document.
Is There Any New Information?
It is not that in this entire document there is absolutely trash information. There is some information, some technical terms that we did not know till now. Which we know now.
Familiar Information to SEOs
Which we will analyze separately. But after reading this entire article, I have not found any such information. Which we did not know till now through our own trial and error.
Relevance to Current SEO Practices
Or any such information which we were not using in our SEO practice till now. And we will start using it in the future. CTR was always important.
Importance of CTR
All these SEOs who are practicing knew that CTR is important. Now whether it is being used directly or in personalization, it is just a matter of words. If there is a particular user who is getting the effect of CTR only in personalization.
Impact of CTR on Rankings
But still, my CTR will be good because my title and description are good. And if my title and description are good and the result is visible, even if it is not in the first position but in the third position. But still, if it is attractive, is good, is pulling towards itself, then the user will click on it.
How Google Promotes Content
And if many users click on it again and again, then Google will automatically promote it well. Because the user is attracted and clicking on the information, reading it and staying there for a long time. So obviously, Google will promote such content which is performing well.
Google's Approach to Promoting Content
Everyone bets on the same horse which is performing well, which is winning continuously. Nothing was unique in this. If Googlers say tomorrow that you will not have a website, still you will start ranking because you had written good content on Twitter so I will not believe this.
Industry's Reaction to Leaks
You will have to use your brain everywhere. So those of you who after training properly and were running your SEO campaigns properly, nothing is unique for them in this leak. Many people will write long articles on Twitter No need to pay attention.
Is There Anything New?
Nothing is unique. Nothing is like that which you already did not know on the basis of practice and education. It is same.
New Technical Terms: Twiddlers
But yes, some technical terms are new to us. Like Twiddlers. We will see what is Twiddlers in some other video.
No Major Revelations
After analyzing it properly and gathering more information. But right now, there is nothing explosive. Whether Google employees are lying or not, it can be their own corporate compulsion.
Responsibility in SEO Practices
I won't comment on that. One thing we will have to accept from our side. The problem of our industry is that as soon as we find out anything, we start optimizing for it.
The Problem with Optimizing for Specific Signals
For example, let's assume that if we find out from this leak that a particular word count article is ranked more by Google, then don't we start targeting that word count directly? Google constantly pushes us to think about the user, try to satisfy the user's search query, try to answer the user's questions. How many times do we want this? After all, at the end of the day, that customer is ours, that user is ours. But we are not thinking about it.
The Need to Focus on the User
We are thinking that when Google will force us, then we will do it. So the fault of the industry is more somewhere. And we are trying to blame that fault on Google.
Google's Perspective on User Focus
If Google employees were lying, then they were lying for the user. They were not saying that you go and use Google. Maybe they were pushing us because we don't want to think about the user from our side.
Google's Role and Responsibility
Now, Google does not have any responsibility of its own to give us the right answer or to tell us its secret formula so that we don't optimize for it. It is not Google's responsibility to do this completely. If someone else comes in the search engine, if you come in the search engine then you will always keep your formula safe so that people don't start fixing matches for it.
The Right Approach to SEO
If we focus more on enjoying the match, then we won't need that information on our own. So again, moral of the story, there is nothing new in this that you need to know, that you need to waste time on. Yes, whatever new information there is, whatever new technical information there is, we will bring it to you in new videos.
Conclusion: No Need for Immediate Action
But right now, you don't need to jump in immediately and watch any new video and find any special trick from which your website will start ranking because there is in this entire document, in this entire
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